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Perk Coffee Co.
Niemann Foods was excited to expand into the drive-thru coffee space by leveraging its food retail expertise. Shook Kelley studied the marketplace and developed a friendly and distinct brand concept for coffee lovers on the go throughout the Midwest.
This new concept aims to combine “fast & convenient” with fun, flavorful, and visually exciting energy drinks. With a wink and a smile, Shook Kelley developed the name and logo to portray a friendly neighborhood spot that brightens up your day. The name alludes to the “treat” of getting a drink, and the logo communicates the warm, friendly personality of the brand. The icon visualizes a friendly face in the coffee from an overhead view of a cup. The logotype is strong and bold, with a colloquial American quality. The colors are a more broad take on classic coffee and accompaniment colors. The design of the store is meant to be visually iconic from the street, but also engaging and inviting for passersby.
The Perk Coffee Co brand convenes and celebrates caffeine lovers with a quick, easy, and fun experience, one that doesn’t slow you down and keeps you fueled up!
This new concept aims to combine “fast & convenient” with fun, flavorful, and visually exciting energy drinks. With a wink and a smile, Shook Kelley developed the name and logo to portray a friendly neighborhood spot that brightens up your day. The name alludes to the “treat” of getting a drink, and the logo communicates the warm, friendly personality of the brand. The icon visualizes a friendly face in the coffee from an overhead view of a cup. The logotype is strong and bold, with a colloquial American quality. The colors are a more broad take on classic coffee and accompaniment colors. The design of the store is meant to be visually iconic from the street, but also engaging and inviting for passersby.
The Perk Coffee Co brand convenes and celebrates caffeine lovers with a quick, easy, and fun experience, one that doesn’t slow you down and keeps you fueled up!
