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Kapalua
With new leadership at the helm, Kapalua, Hawaii’s premier luxury golf resort in West Maui approached Shook Kelley to redefine their brand message, re-shape consumer perceptions and create a new vision that embraced a more eco-friendly, culturally sensitive, and environmentally focused awareness and execution—in both the emotional and physical realms.
Shook Kelley developed a Brand Strategy that guided several new initiatives for the organization. In particular, Shook Kelley led the Vision Center project, consulted on master planning for the resort and developed conceptual designs for a new restaurant effort with renowned Hawaiian Regional chef, Peter Merriman.
Shook Kelley developed a Brand Strategy that guided several new initiatives for the organization. In particular, Shook Kelley led the Vision Center project, consulted on master planning for the resort and developed conceptual designs for a new restaurant effort with renowned Hawaiian Regional chef, Peter Merriman.